CHOPS & EGGS Ad Campaign
Restaurant in Corpus Christi TX, offering modern American food with a twist of country cooking. This Ad campaign is raise awareness of the restaurant and the brand. Promote the opening of new locations and position the restaurant apart from local competitors.
Print Deliverables
Logo Redesign
Print Ad series and Out of Home Execution
2 Print ads (full-page and half-page ads to be published on Local magazines like The Bend, Inspire Coastal Bend Magazine, Caller Times CC)
Billboard ad ( to be displayed at the city limits of Corpus Christi to invite tourists to visit the locations, also at the Southside of Corpus and Entrance of Portland, TX)
Post for Social Media Instagram and Facebook
3 Static Banner Ads Half page(300 x 600) Skyscraper(160 x 600) Medium Rectangle(300 x250)
Ads for Facebook
Animated Banner Ad
Spotify Ad
Guerrilla Marketing
Chops & Eggs is soon to open a second location in Portland, TX. To raise awareness of this milestone for the restaurant, we will push the idea that our restaurant is a place where you can enjoy fresh and organic ingredients sourced from local farms in the Corpus Christi area.
The idea of "Farm to table" will be quite literally introduced using a caravan of small tractors and trailers. These farm equipment and vehicles will be driving to the new location in Portland, driving by the harbor bridge.
After they reach their destination, two tractors will be outside the location for people to keep seeing after the caravan. People will be able to take pictures. A small display of veggies and herbs will be outside, like a farmer's market, to keep the ambiance and idea of how fresh we obtain the crop that we use in the restaurant. This tactic will bring customers to the new location to try the restaurant and its fresh offerings.
Promotional Post for Marketing Event
Car Wrap
Promotional Posts for Instagram
Car Wrap
Unique Promotional Item
Guerilla Marketing