Huatan Landscaping
I joined Huatan Landscaping as a Graphic Designer and grew into a leadership role as Marketing & Communications Coordinator. Throughout this journey, I’ve led the company’s creative direction, brand strategy, and internal development coordination—transforming how Huatan presents itself across platforms, from marketing campaigns and expos to proposals and client communications.
Contributions:
Brand Identity Leadership: Led creation of branded materials across print, digital, and internal tools.
Expo & Event Design: Conceptualized and executed Huatan’s presence at major industry events. Managed booth layout, graphics, timelines, contractor coordination, and supporting materials.
Sales & Proposal Support: Designed proposals, maps, and presentations for client acquisition.
Photo & Content Curation: Built monthly content calendars and original marketing posts.
Social Media Strategy: Managed monthly content calendars and created original content that highlights Huatan’s portfolio, culture, and innovation.
Internal Communications: Produced newsletters, memos, and presentations for the team
Tools Used:
Adobe Creative Suite, Canva, Squarespace, Meta Business Suite, Google Workspace & Microsoft Office.
Click image to see website
Print Media
Designed printed advertisements for newspapers and magazines, ensuring each layout aligned with brand standards while adapting to publication specs. Focused on creating clean, eye-catching visuals that communicated key messages clearly and effectively to a broader audience.
Illustration work for Huatan Mexico
I was tasked by the Mexico City team to create illustrations for their project 'Casa Huatan' a plant truck utilized for pop-ups and marketing campaigns to promote our company within Mexico City. The designs I produced were utilized for various marketing materials, including stickers, tote bags, and assets for our Instagram presence
Design of company vehicles for Huatan Landscaping
Houston BUILD EXPO
At the Houston Build Expo, Huatan Landscaping made a strong presence with a beautifully designed booth that showcased our expertise in landscaping and architecture. I coordinated the design and execution of Huatan's participation, ensuring the booth aligned with our brand’s identity and effectively communicated our services.
Renders of the Booth for Expo made in SketchUp
Installations
For Mother's Day, Huatan Landscaping organized a special plant installation for mothers and their families to enjoy. In collaboration with the Marketing department, I contributed by creating and designing the structure used to showcase the plants. Additionally, we distributed polaroid pictures with branded frames and cards to participants, encouraging them to take photos with the installation. This initiative not only boosted our social media following but also effectively promoted our website
