Merci Handy Rebrand
Merci Handy is a brand of colorful everyday cosmetics that uses clean ingredients and processes to create its products. A brand relatively new to the US and is trying to make its entrance to the market. For this reason, a brand redesign will help elevate their values and projects to the public.
Before & After Logo Redesign
Poster Planning and Target Audience
WHERE? Merci Handy is currently sold in departmentstores like Aerie, Hollister and also by themselves in storeslike Sephora and Ulta. These posters will be displayed inthe front windows of Sephora and their little section in theclothing stores. Point of sale ads.
WHAT? Poster showing the new product of the brand,hand creams with a new design and formula. Also to showand tell the consumer about the attributes of the brand sothey can learn more about who they are and what are they
WHO? With this poster, we want to target the two mainconsumers in the brand in France and are showing interestnow in the US. Young adults and teenagers that areinvolved in social media (e-girls, VSCO girls, etc) and theLGBTQ community.
HOW? The young group will be aimed at the use of graph-ics that is part of their aesthetic. Colorful backgrounds andicons from the internet like pixel font and others. TheLGBTQ community with our choice of imagery and rainbowin the execution
Promotional 15% off Coupon Brochure
Hand Sanitizer Set Rainbow Edition Packaging
