Huatan Gardens
Led the full rebrand of Huatan Gardens, transforming a former nursery into a vibrant retail garden center. From visual identity to event marketing, I developed the look, feel, and voice of the brand while building community engagement and seasonal promotions.
Contributions
ReRebrand Leadership: Designed the logo, brand colors, signage, and tone of voice
Website Strategy: Built and maintained Squarespace site with monthly updates
Uniform & Fleet Design: Designed branded staff uniforms and vehicle wraps
Event Planning: Organized and promoted seasonal events and TNLA meetings
Marketing Collateral: Created in-store signage, displays, and print ads
Social Media: Managed content focused on retail highlights and plant care
Photography: Styled and captured product and event photography
Tools Used:
Adobe Creative Suite, Canva, Squarespace, Meta Business Suite, Google Workspace
Huatan Gardens Logo
The logo for Huatan Gardens was inspired by the grandeur of the Grand Palais in France, incorporating elements of intricate ironwork to evoke a Victorian and elegant aesthetic. This design reflects both the timeless beauty and sophisticated nature of the nursery’s rebranding.
New signage displayed in the pictures below.
Website & Social Media
Open Everyday Campaign
The website for Huatan Gardens was designed to provide a seamless, user-friendly experience, showcasing their plant offerings and services with a modern, responsive layout. Additionally, I created social media materials for various events and campaigns, crafting content that highlighted seasonal promotions, plant sales, and community events to engage and grow their online audience. These materials were designed to reflect the brand's fresh identity and attract customers both online and in-store.
Uniform Design
As part of the rebrand, I designed OSHA-compliant uniforms that balanced safety, comfort, and brand visibility. I coordinated with vendors and printing companies to source high-visibility materials, select appropriate placements for logos, and ensure the final product met both regulatory standards and our aesthetic goals.
Vehicle Wrapping
The plant trailer for Huatan Gardens was branded with large-scale graphics to reflect the nursery’s identity and attract attention on the road. The design process involved coordinating with print vendors to ensure proper material selection, accurate scaling, and a cohesive visual style aligned with the overall brand. The final result supports both mobile visibility and on-site presentation during events and deliveries.
2025 Spring Kickoff
Event Promotion Materials
For the Spring Kickoff event, promotional materials were designed that captured the vibrant energy of the season, featuring engaging visuals and messaging that highlighted the nursery’s plant offerings and special promotions. These materials helped create excitement around the event, driving attendance and engagement both online and at the store, while reinforcing the brand’s refreshed image. Also, posters with information and care about the plants highlighted in the event.
