Huatan Gardens - Rebranding & Digital Presence Overhaul
Deliverables
Signage Design & Coordination
I designed and coordinated the creation of Huatan Gardens' new signage to ensure it aligns with the updated branding, enhancing the customer experience both online and on-site.
Website Creation
I successfully designed and developed a modern, responsive website that showcases Huatan Gardens’ diverse plant offerings, provides essential information, and improves user experience for potential customers.
Social Media Strategy & Management
Taking over Huatan Gardens' social media presence, I developed a strategy to engage with their audience and promote their plants, events, and promotions. This included creating content that resonated with their community and managing ongoing interactions.
Huatan Gardens Logo
The logo for Huatan Gardens was inspired by the grandeur of the Grand Palais in France, incorporating elements of intricate ironwork to evoke a Victorian and elegant aesthetic. This design reflects both the timeless beauty and sophisticated nature of the nursery’s rebranding.
New signage displayed in the pictures below.
Website & Social Media
Open Everyday Campaign
The website for Huatan Gardens was designed to provide a seamless, user-friendly experience, showcasing their plant offerings and services with a modern, responsive layout. Additionally, I created social media materials for various events and campaigns, crafting content that highlighted seasonal promotions, plant sales, and community events to engage and grow their online audience. These materials were designed to reflect the brand's fresh identity and attract customers both online and in-store.
2025 Spring Kickoff
Event Promotion Materials
For the Spring Kickoff event, I designed promotional materials that captured the vibrant energy of the season, featuring engaging visuals and messaging that highlighted the nursery’s plant offerings and special promotions. These materials helped create excitement around the event, driving attendance and engagement both online and at the store, while reinforcing the brand’s refreshed image.